- Criteria for picking the best podcasts
- 1. DoFollow Podcast by SE Ranking
- 2. Search Off the Record by Google
- 3. Search Engine Journal Show
- 4. SERP’s Up by Wix
- 5. The SEO Rant
- 6. The Authority Hacker Podcast
- 7. Webcology
- 8. SEO 101 by StepForth
- 9. Best SEO podcast (The Unknown Secrets of Internet Marketing by EWR Digital)
- 10. The EDGE of the WEB
- 11. Adventures in Local Marketing by BrightLocal
- 12. Pioneers (The history of SEO) by Shelley Walsh
- 13. The Recipe For SEO Success Show
- 14. Search with Candour
- 15. Rankable by iPullRank
- 16. The SEO mindset
- Which podcast caught your attention?
Time is precious, especially for SEO specialists. That’s what makes SEO podcasts so ideal. They are great if you’re busy juggling tasks but still want a reasonable work-life balance. Just tune in to soak in useful information and level up your SEO knowledge. They offer expert advice in a convenient, on-the-go format. However, choosing the right one can be a chore all on its own.
We hear you, so we’ve compiled a list of the top 16 SEO podcasts to add to your playlist. Each one offers a unique approach and valuable content:
- DoFollow Podcast by SE Ranking: A somewhat new but quickly growing podcast with SEO and digital marketing insights, actionable tips, strategies, and inspiring real-life cases from top players in the SEO industry.
- Search Off the Record by Google: Get insights into key trends and launch-related decisions straight from the source. Also, tune in for deep dives into current projects from Google’s Search Relations team.
- Search Engine Journal Show: In-depth discussions on the latest news and trends in the SEO, PPC, social media, content marketing, and digital marketing world, all from the Search Engine Journal team.
- SERP’s Up by Wix: A fun and well-paced podcast that keeps you up-to-date with the latest trends and strategies in the world of SEO.
- The SEO Rant: A go-to podcast for SEO professionals looking for concise, unfiltered insights from top experts on a wide range of SEO and industry-related topics.
- The Authority Hacker Podcast: Online business growth hacking strategies and marketing tips from successful website owners and regular podcast hosts Gael Breton and Mark Webster.
- Webcology: Perfect for web marketers and SEO pros who want to learn about the internet’s ecosystem, digital marketing strategies, and the overlap between SEO and the wider web.
- SEO 101 by StepForth: A highly rated seasoned podcast that breaks down the SEO fundamentals for beginners and pros alike. It is hosted by regular co-host Ross Dunn.
- Best SEO podcast (formerly known as the Unknown Secrets of Internet Marketing by EWR Digital): An internationally recognized SEO podcast that offers expert insights and SEO secrets to boost website traffic and improve online presence.
- The EDGE of the WEB: Erin Sparks and other top names in marketing discuss the latest news and trends in SEO, content and social media marketing. This podcast is known for breaking SEO industry news first.
- Adventures in Local Marketing by BrightLocal: Best for local SEO pros. This podcast focuses on local SEO strategies and tactics, and debunking myths.
- Pioneers (The history of SEO) by Shelley Walsh: Great for people who value getting insights into SEO and search engine functionality straight from the veterans who shaped the industry.
- The Recipe For SEO Success Show: Provides a mix of formats with practical advice. This podcast focuses on different SEO aspects, real-life examples, the latest SEO news, and updates to help you transform insights into real results.
- Search with Candour: Features straightforward conversations about technical and general SEO topics, focusing heavily on data and transparency.
- Rankable by iPullRank: Fun, info-packed SEO discussions with industry experts, where you can get actionable tips along with the latest trends.
- The SEO mindset: Offers unique insights into personal and professional development for SEO professionals, helping you level up your career and expand your mindset beyond technical skills.
1. DoFollow Podcast by SE Ranking
Top Pick!
Aleyda Solis, Barry Schwartz, Mordy Oberstein, Kevin Gibbons, Chris Raulf
2. Search Off the Record by Google
Top Pick!
Google’s Search Relations team (Gary Illyes, Lizzi Sassman, Martin Splitt, John Mueller)
3. Search Engine Journal Show
Top Pick!
Loren Baker + other industry experts
Mordy Oberstein, Crystal Carter + other industry experts
Mordy Oberstein, Nitin Manchanda, Crystal Ortiz + other industry experts
6. The Authority Hacker Podcast
Gael Breton and Mark Webster + other industry experts
Jim Hedger, Kristine Schachinger, Terry Van Horne, Patrick Hathaway
Ross Dunn, Scott Van Achte + other industry experts
9. The Unknown Secrets of Internet Marketing by EWR Digital
Chris Burres and Matt Bertram + other industry experts
Erin Sparks + other industry experts
11. Adventures in Local Marketing by BrightLocal
Claire Carlile + other industry experts
12. Pioneers (The history of SEO) by Shelley Walsh
Shelley Walsh + early SEO practitioners
13. The Recipe For SEO Success Show
Kate Toon + other industry experts
Jack Chambers-Ward, Mark Williams-Cook + other industry experts
15. Rankable by iPullRank
Garrett Sussman + other industry experts
Sarah McDowell, Tazmin Suleman, Jordan Koene, Rejoice Ojiaku, Willow Mack, Dana DiTomaso
1. DoFollow Podcast by SE Ranking
Top Pick!
Technical SEO, AI, SEO agency management, international and local SEO
2. Search Off the Record by Google
Top Pick!
On-page, off-page, and technical SEO, Google Search insights, SEO best practices
3. Search Engine Journal Show
Top Pick!
Comprehensive coverage of SEO and digital marketing
General SEO, technical SEO, international SEO, career tips
Technical SEO, general SEO, and industry-related issues
6. The Authority Hacker Podcast
Advanced SEO strategies, recent experiments, case studies
Digital marketing, SEO, industry updates
9. The Unknown Secrets of Internet Marketing by EWR Digital
SEO strategies, digital marketing and online business growth tactics
SEO, digital marketing strategies, social media, content marketing, industry updates
11. Adventures in Local Marketing by BrightLocal
Local SEO, marketing strategies, consumer behavior trends
12. Pioneers (The history of SEO) by Shelley Walsh
SEO history, industry evolution, strategies, techniques
13. The Recipe For SEO Success Show
Technical SEO, Local SEO, General SEO, industry news and updates
SEO and digital marketing, technical SEO, career path, wellbeing
15. Rankable by iPullRank
SEO strategies, content marketing, technical SEO, AI
Mindset and career development tips for SEOs
1. DoFollow Podcast by SE Ranking
Top Pick!
2 episodes per month/30-35 minutes
2. Search Off the Record by Google
Top Pick!
3. Search Engine Journal Show
Top Pick!
2-4 times a month, 45 minutes
6. The Authority Hacker Podcast
9. The Unknown Secrets of Internet Marketing by EWR Digital
11. Adventures in Local Marketing by BrightLocal
12. Pioneers (The history of SEO) by Shelley Walsh
13. The Recipe For SEO Success Show
2 times a month, 20-40 minutes
15. Rankable by iPullRank
1. DoFollow Podcast by SE Ranking
Top Pick!
Agency and in-house SEO pros of intermediate and advanced levels
2. Search Off the Record by Google
Top Pick!
SEO pros, digital marketers of all levels
3. Search Engine Journal Show
Top Pick!
Digital marketers, SEO pros, content creators, business owners
Both beginner and seasoned SEO pros
6. The Authority Hacker Podcast
Online marketers, website owners, and affiliate marketers
SEO pros, webmasters, and web marketers
Beginners with no prior SEO knowledge
9. The Unknown Secrets of Internet Marketing by EWR Digital
Entrepreneurs, business owners, marketing professionals
Business owners, SEO beginners and marketing pros
11. Adventures in Local Marketing by BrightLocal
Local marketers, businesses
12. Pioneers (The history of SEO) by Shelley Walsh
SEO professionals, digital marketers, history enthusiasts
13. The Recipe For SEO Success Show
From beginners to advanced SEO professionals
SEO pros and enthusiasts of all levels
15. Rankable by iPullRank
1. DoFollow Podcast by SE Ranking
Top Pick!
Spotify, Apple Podcasts, Google Podcasts, Deezer, and others
2. Search Off the Record by Google
Top Pick!
Podcast Addict, YouTube, Apple Podcasts, Spotify, Google Podcasts, Overcast, and Stitcher
3. Search Engine Journal Show
Top Pick!
Official website, Apple Podcast, Google Podcasts, and Spotify
Official Wix website, Apple Podcasts, Google Podcasts, Spotify, and Amazon Music
Apple Podcasts, Spotify, SoundCloud
6. The Authority Hacker Podcast
Official website, YouTube, Apple Podcasts, Google Podcasts, Spotify, Soundcloud, Buzzsprout
WMR.FM, Spotify, Deezer, Apple podcasts, and RedCircle
Apple Podcasts, Stitcher, iHeartRadio, Spreaker, and StepForth website
9. The Unknown Secrets of Internet Marketing by EWR Digital
Apple Podcasts, Google Podcasts, Spotify, SoundCloud, Pandora, iHeart, Amazon Music, Facebook
Official website, Spotify, Apple Podcasts, Google Podcasts, SoundCloud, PodBean, Deezer, Amazon Music, Stitcher
11. Adventures in Local Marketing by BrightLocal
Spotify, Apple Podcasts, BrightLocal website, YouTube, Google Podcasts, Deezer, Stitcher
12. Pioneers (The history of SEO) by Shelley Walsh
13. The Recipe For SEO Success Show
Official website, Apple Podcasts, SoundCloud, Spotify, Stitcher
Apple Podcasts, Overcast, Pocket Casts, Podchaser, Spotify, YouTube, Sponsors
15. Rankable by iPullRank
Apple Podcasts, Google Podcasts, Spotify, YouTube, native player, Stitcher
Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Pocket Casts, Everand, Captivate, Podbean App
Aleyda Solis, Barry Schwartz, Mordy Oberstein, Kevin Gibbons, Chris Raulf
Google’s Search Relations team (Gary Illyes, Lizzi Sassman, Martin Splitt, John Mueller)
Loren Baker + other industry experts
Mordy Oberstein, Crystal Carter + other industry experts
Mordy Oberstein, Nitin Manchanda, Crystal Ortiz + other industry experts
Gael Breton and Mark Webster + other industry experts
Jim Hedger, Kristine Schachinger, Terry Van Horne, Patrick Hathaway
Ross Dunn, Scott Van Achte + other industry experts
Chris Burres and Matt Bertram + other industry experts
Erin Sparks + other industry experts
Claire Carlile + other industry experts
Shelley Walsh + early SEO practitioners
Kate Toon + other industry experts
Jack Chambers-Ward, Mark Williams-Cook + other industry experts
Garrett Sussman + other industry experts
Sarah McDowell, Tazmin Suleman, Jordan Koene, Rejoice Ojiaku, Willow Mack, Dana DiTomaso
Technical SEO, AI, SEO agency management, international and local SEO
On-page, off-page, and technical SEO, Google Search insights, SEO best practices
Comprehensive coverage of SEO and digital marketing
General SEO, technical SEO, international SEO, career tips
Technical SEO, general SEO, and industry-related issues
Advanced SEO strategies, recent experiments, case studies
Digital marketing, SEO, industry updates
SEO strategies, digital marketing and online business growth tactics
SEO, digital marketing strategies, social media, content marketing, industry updates
Local SEO, marketing strategies, consumer behavior trends
SEO history, industry evolution, strategies, techniques
Technical SEO, Local SEO, General SEO, industry news and updates
SEO and digital marketing, technical SEO, career path, wellbeing
SEO strategies, content marketing, technical SEO, AI
Mindset and career development tips for SEOs
2 episodes per month/30-35 minutes
2-4 times a month, 45 minutes
2 times a month, 20-40 minutes
Agency and in-house SEO pros of intermediate and advanced levels
SEO pros, digital marketers of all levels
Digital marketers, SEO pros, content creators, business owners
Both beginner and seasoned SEO pros
Online marketers, website owners, and affiliate marketers
SEO pros, webmasters, and web marketers
Beginners with no prior SEO knowledge
Entrepreneurs, business owners, marketing professionals
Business owners, SEO beginners and marketing pros
Local marketers, businesses
SEO professionals, digital marketers, history enthusiasts
From beginners to advanced SEO professionals
SEO pros and enthusiasts of all levels
Spotify, Apple Podcasts, Google Podcasts, Deezer, and others
Podcast Addict, YouTube, Apple Podcasts, Spotify, Google Podcasts, Overcast, and Stitcher
Official website, Apple Podcast, Google Podcasts, and Spotify
Official Wix website, Apple Podcasts, Google Podcasts, Spotify, and Amazon Music
Apple Podcasts, Spotify, SoundCloud
Official website, YouTube, Apple Podcasts, Google Podcasts, Spotify, Soundcloud, Buzzsprout
WMR.FM, Spotify, Deezer, Apple podcasts, and RedCircle
Apple Podcasts, Stitcher, iHeartRadio, Spreaker, and StepForth website
Apple Podcasts, Google Podcasts, Spotify, SoundCloud, Pandora, iHeart, Amazon Music, Facebook
Official website, Spotify, Apple Podcasts, Google Podcasts, SoundCloud, PodBean, Deezer, Amazon Music, Stitcher
Spotify, Apple Podcasts, BrightLocal website, YouTube, Google Podcasts, Deezer, Stitcher
Official website, Apple Podcasts, SoundCloud, Spotify, Stitcher
Apple Podcasts, Overcast, Pocket Casts, Podchaser, Spotify, YouTube, Sponsors
Apple Podcasts, Google Podcasts, Spotify, YouTube, native player, Stitcher
Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Pocket Casts, Everand, Captivate, Podbean App
Criteria for picking the best podcasts
To ensure you get the most value from your time when listening to popular podcasts, here are the key criteria we considered:
- Hosts and guests: Both the hosts and guests must have a strong professional background. Their knowledge and experience directly impact the content’s quality.
- SEO-related topics covered: We prioritized podcasts that either cover a wide range of SEO-related topics or dive deep into specific areas of SEO. Are you looking to learn about technical SEO, content marketing, link building, local SEO, or other facets of SEO? The best podcast should dig deep into your area of interest and offer practical strategies and reliable SEO tips.
- Frequency and average episode time: We considered how often new episodes are released and their average length. Shorter episodes released weekly might be ideal for those with busy schedules. In contrast, deeper dives released bi-weekly can offer more detail without the overwhelm.
- Podcast listeners: Is the podcast targeted at beginners, advanced SEOs, or a specific niche within the field? We picked podcasts that cover all of those needs.
- Availability on different platforms: The podcast should be available on your preferred platform and you should easily access it, whether it’s Spotify, Apple Podcasts, YouTube, Google Podcasts, etc.
Now, let’s dive a little deeper. We will evaluate each SEO podcast according to the criteria we picked.
1. DoFollow Podcast by SE Ranking
The DoFollow Podcast by SE Ranking is the new kid on the block in the SEO podcast world. Launched in December 2022, it’s quickly making waves by bringing in some heavy hitters from the SEO scene. It discusses everything from AI’s impact on Google to the nitty-gritty of running a digital SEO agency.
Hosts and guests
This podcast wastes no time bringing the heat with its lineup of expert guests. Big names like Aleyda Solis, Barry Schwartz, Mordy Oberstein from Wix, Kevin Gibbons from Re:signal, and Chris Raulf from Boulder SEO Marketing have already graced the mic. These guests aren’t just talking heads; they’re the real deal in the SEO world.
Deep coverage of SEO-related topics
Dofollow goes beyond the surface level. It dives deep into insights you can use, with real-life examples and case studies on the latest trends shaking up the SEO universe. From AI’s impact on SEO to the rollercoaster ride of running an SEO agency, DoFollow covers the bases and then some. For example, the podcast takes a behind-the-scenes look at digital SEO agencies who work with e-commerce businesses, pricing strategies that elevate the value of SEO agencies, and more.
Frequency and average episode time
You can expect up to 2 new episodes to drop per month. Each clocks in at a sweet 30-35 minutes. This is perfect for commuting or a quick workout. Plus, DoFollow added a special series called “the SEO Agency Rollercoaster,” giving you monthly peeks into the highs and lows experienced by SEO agencies.
Podcast listeners
Whether you’re a seasoned SEO vet or just testing the waters, there’s something here for you. DoFollow’s primary audience includes agency and in-house SEO pros who are interested in more advanced or specific topics. However, DoFollow’s real-life examples make it just as accessible and valuable to anyone interested in SEO.
Availability on different platforms
No matter where you like to get your podcast fix, Dofollow’s got you covered. From Spotify and Apple Podcasts to Google Podcasts and Deezer, this podcast is everywhere.
Pros
✅Stellar lineup of SEO experts and industry leaders
✅Focused, intense topics with practical insights
✅Perfect episode length for busy schedules
✅Wide availability across all major podcast platforms
Cons
❗Not every aspect of SEO and marketing is covered in its library yet
❗New episodes aren’t released on a fixed schedule
Verdict
The Dofollow Podcast by SE Ranking is a breath of fresh air in the SEO podcast scene. It’s quickly becoming a go-to resource for cutting-edge SEO insights and discussions. While it’s still building up its episode count, the quality of content and caliber of guests make it a standout choice for anyone looking to stay ahead in the SEO game. It is definitely worth adding to your listening rotation, especially if you’re keen on getting the latest from the frontlines of SEO.
SEO Beginner? Start Here!
If you’re just getting started in SEO, knowledge of the SEO fundamentals is key. The advanced topics covered by the podcasts in this list may not be as accessible to you without it.
- We recommend checking out the SE Ranking Academy. For example, its comprehensive SEO Basics course covers all essential concepts and strategies.
- Once you’ve completed the course, reinforce your learning with our webinars. These sessions give you a deeper understanding of the topics you’ve studied, provide answers to your questions, and feature practical insights from experts.
2. Search Off the Record by Google
If you want to know how search engines work, listening to the Search Off the Record podcast is a must. It takes you through Google’s behind-the-scenes, giving you a glimpse into the search giant’s launch decisions, why some features in Search Console have higher priority, and the projects Google is currently working on.
Hosts and guests
This podcast is hosted by Google’s Search Relations team, which includes Gary Illyes (Google Analyst), Lizzi Sassman (Tech Writer), Martin Splitt (Developer Advocate), and John Mueller (Search Advocate).
Deep coverage of SEO-related topics
The Search Off the Record podcast is dedicated to all things SEO, with broad topics related to on-page, off-page, and technical SEO. It also offers a glimpse into the future of SEO, tells fun stories from the team’s daily life at Google, and explores trending topics in the SEO community.
The best part? All the podcast’s tips and strategies align perfectly with Google’s guidelines and best practices. Rest assured that you’re getting the most current and reliable advice directly from the search gods.
Frequency and average episode time
It is released monthly (sometimes 2 times per month), with the average episode spanning 30 minutes.
Podcast listeners
The podcast caters to SEO professionals, digital marketers, and anyone interested in learning about the inner workings of Google Search.
Availability on different platforms
Search Off The Record has an impressive reach across 15 platforms, including popular ones like Podcast Addict, YouTube, Apple Podcasts, Spotify, Google Podcasts, and Stitcher. Tune in and level up your SEO game anytime, anywhere.
Pros
✅Exclusive insights from Google’s Search team
✅In-depth coverage of SEO topics and trends
✅Manageable episode length
✅Available on multiple platforms
Cons
❗Too technical for some beginners in the SEO field
❗Some topics are Google-specific and do not apply to other search engines
Verdict
This podcast is like having a backstage pass to the inner workings of Google’s Search team. It’s an exclusive opportunity to learn from the best and gain insights you won’t find anywhere else. Plus, you can choose from several popular platforms to tune in and enjoy each reasonably lengthed episode. All this makes Search Off the Record an absolute must-listen for anyone who is serious about SEO.
3. Search Engine Journal Show
Since its launch in 2014, the Search Engine Journal Show podcast has become a go-to resource for SEO professionals looking to keep up with the latest news, trends, and best practices in digital marketing and SEO.
Hosts and guests
Search Engine Journal founder Loren Baker is the man of the hour. The podcast stands out for its impressive lineup of guests, featuring industry leaders like Google’s Gary Illyes, Bing’s Christi Olson, Search Engine Roundtable’s founder Barry Schwartz, and many other SEO and digital marketing gurus from top companies and agencies.
Deep coverage of SEO-related topics
The podcast discusses many SEO-related topics, including on-page and off-page optimization, technical SEO, content marketing, local SEO, paid search, social media, digital marketing, and entrepreneurship.
Frequency and average episode time
The podcast airs 2-4 times per month, with each episode lasting 45 minutes on average.
Podcast listeners
The show caters to a broad audience, including digital marketers, SEO professionals, content creators, business owners, and anyone interested in improving their online presence.
Availability on different platforms
The podcast is available on their official website, Apple Podcast, Google Podcasts, TuneIn, and Spotify.
Pros
✅Expert hosts and guests with extensive industry experience
✅Comprehensive coverage of SEO-related topics
✅Regular episodes with actionable insights and advice
Cons
❗The conversations can get a little technical sometimes
Verdict
This podcast’s lineup of industry experts eat, sleep, and breathe SEO and digital marketing. Finding actionable advice that you can put into practice right away is easy, making the Search Engine Journal Show one of the best SEO podcasts. It is definitely worth your time.
4. SERP’s Up by Wix
Wix’s SEO experts Mordy Oberstein and Crystal Carter present SERP’s Up, a weekly podcast that tackles SEO with a unique twist. They deliver insightful, entertaining, and educational content, covering the latest industry news, developments, and a wide range of SEO topics.
Hosts and guests
Mordy Oberstein (Head of SEO Branding) and Crystal Carter (Head of SEO Communications) make for a dynamic and well-paced duo. They invite different expert guests each week, including Amsive’s Lily Ray, Hall Analysis’s Joe Hall, MobileMoxie’s Cindy Krum and several others. SERP’s Up is keen on sharing its expert guests’ ideas, strategies, and insights on various SEO topics.
Deep coverage of SEO-related topics
SERP’s Up covers a broad spectrum of SEO and digital marketing subjects, including general SEO, technical SEO, career tips, keyword research, Google updates, international SEO, content strategy, using SEO for lead generation, and more.
Frequency and average episode time
SERP’s Up releases new episodes weekly, with an average duration of 45 minutes.
Podcast listeners
SERP’s Up caters to beginners and seasoned SEO professionals alike. It mixes informative discussions with entertaining banter.
Availability on different platforms
SERP’s Up is available on various platforms, including the official Wix website, Apple Podcasts, Google Podcasts, Spotify, and Amazon Music.
Pros
✅Engaging and informative discussions on a wide range of SEO and digital marketing topics
✅Experienced hosts with excellent chemistry and expertise
✅Caters to both entry-level and seasoned professionals
✅Weekly episodes that keep listeners up-to-date
Cons
❗The podcast’s informal nature may not appeal to everyone.
❗Some of the podcasts last for 50 (even 60) minutes, which may be too long for some listeners.
Verdict
If you enjoy informal discussions with helpful tips and strategies, SERP’s Up is worth listening to. The hosts’ expertise makes each episode entertaining and informative, making it easy for listeners to engage with and learn from their discussions.
5. The SEO Rant
The SEO Rant is known for its unfiltered SEO discourse with leading search marketers on various SEO topics.
Hosts and guests
Mordy Oberstein, a well-known figure in the SEO space and head of SEO branding at Wix, is the main host. He also co-hosts other popular podcasts, such as Edge of the Web with Erin Sparks. The SEO Rant invites other leading search marketers on the show to share their insights on various topics. Some of their guests include Nitin Manchanda and Crystal Ortiz.
Deep coverage of SEO-related topics
The SEO Rant covers several SEO topics, including technical SEO, general SEO, and industry-related issues. Some niche topics discussed include SEO career mindset, women in tech, and top content myths.
Frequency and average episode time
New episodes are released weekly, with an average duration of 30 minutes.
Podcast listeners
The SEO Rant caters to SEO professionals, digital marketers, and anyone who wants to stay clued in on the latest trends and insights in SEO.
Availability on different platforms
Listen to the SEO Rant podcast on Spotify, Apple Podcasts, and Soundcloud.
Pros
✅Hosted by a well-known and experienced SEO expert
✅Quick and concise episodes that make staying updated easy and managing your time easier
Cons
❗The unfiltered nature of its discussions may not appeal to everyone
Verdict
This podcast is great for anyone who wants to improve their website’s search rankings. Each episode features a different SEO expert. You’ll learn practical tips and tricks, and uncover the latest trends in SEO. Each episode is short and released once per month, so staying on top of things is easy. Overall, this podcast is another must-listen if you’re seeking SEO advice straight from the pros.
6. The Authority Hacker Podcast
The Authority Hacker Podcast is an informative and practical talk show covering various topics on advanced SEO strategies, recent experiments, case studies, and more.
Hosts and guests
Gael Breton and Mark Webster host this podcast. Both are experienced online marketers and founders of the marketing education site, Authority Hacker. Guests include Lily Ray, Brian Dean, Anne Moss, Pauline Duthiel, Cyrus Shepard, and many others.
Deep coverage of SEO-related topics
The podcast broadly covers topics within online marketing, affiliate marketing, SEO, content creation, and more. Its hosts regularly discuss their SEO learnings and discoveries, ranging from new insights to expert advice based on years of experience.
Frequency and average episode time
The podcast releases new episodes every week, with an average episode duration of 60-90 minutes.
Podcast listeners
This podcast is best for online marketers, website owners, and affiliate marketers seeking advanced SEO and audience growth strategies.
Availability on different platforms
The Authority Hacker is available on various platforms, including their official website, YouTube, Apple Podcasts, Google Podcasts, Spotify, Soundcloud, and Buzzsprout.
Pros
✅Expert hosts Gael and Mark have extensive experience in online marketing and SEO
✅The podcast delves deep into complex topics, offering valuable insights for anyone who wants to further their understanding of SEO
✅Interviews with industry leaders provide fresh perspectives and diverse strategies.
Cons
❗Could be overwhelming for beginners due to its in-depth discussions on technical SEO aspects
❗The long episode runtime might not be ideal for all listening habits
Verdict
Overall, the podcast is a valuable resource worth checking out for anyone interested in SEO. The hosts are knowledgeable and engaging, making the podcast an enjoyable listening experience. The podcast is also a great choice for intermediate and advanced listeners. However, consider beginner-friendly alternatives if you are new to SEO.
7. Webcology
Webcology focuses on digital marketing mostly and explores the internet’s ecosystem and its impact on web marketing.
Hosts and guests
Webcology is hosted by Jim Hedger and Kristine Schachinger, two well-known web marketers with extensive experience in the industry. The podcast features interviews with high-profile guests like Terry Van Horne, Patrick Hathaway, and several others.
Deep coverage of SEO-related topics
While the podcast covers a broad range of topics within the internet and web marketing ecosystem, it also regularly discusses SEO-related subjects. This includes Google updates, AI in search, and the impact of these changes on webmasters and marketers.
Frequency and average episode time
Webcology typically releases new episodes weekly, with each episode averaging around 60 to 70 minutes in length.
Podcast listeners
The podcast caters to webmasters, web marketers, and anyone interested in understanding the various aspects of the internet ecosystem and their impact on online marketing strategies.
Availability on different platforms
The podcast airs on WMR.FM. It is also available on popular podcast platforms like Spotify, Deezer, Apple podcasts, and RedCircle.
Pros
✅Experienced hosts with deep industry knowledge
✅In-depth discussions and analyses
✅Covers a broad range of relevant topics
Cons
❗Long episode format, which may not suit all listeners
❗Its broad topic range means it doesn’t always focus on SEO
Verdict
Overall, Webcology is a worthy addition to our podcast lineup. It is great for anyone seeking to learn more about web marketing and the internet ecosystem, especially those interested in how SEO fits into the ، picture of online marketing.
8. SEO 101 by StepForth
As the name suggests, SEO 101 by StepForth is a beginner-friendly podcast that breaks down the fundamentals of Search Engine Optimization. It is also one of the longest-running SEO podcasts on the market.
Hosts and guests
Hosted by Ross Dunn and Scott Van Achte (previously John Carcutt), SEO 101 features expert guests from the industry, each sharing unique SEO strategies and insights within their specialization. Some popular guests include Google’s John Mueller, Stephan Spencer, David Szetela, Dan Thies, Martijn Beijk, and Jennifer Laycock.
Deep coverage of SEO-related topics
The podcast focuses on core SEO concepts, including keyword research, on-page optimization, technical SEO basics, content creation, link building fundamentals, the history of search engines, essential SEO tools, and more. The podcast also regularly provides the latest advice on algorithm updates and SEO industry news.
Frequency and average episode time
Episodes typically air every 2-3 weeks and average around 40 minutes in length.
Podcast listeners
SEO 101 is ideal for people who are completely new to SEO. It’s also a good refresher for SEO pros who want to revisit the SEO basics.
Availability on different platforms
You can listen to SEO 101 on Apple Podcasts, Stitcher, iHeartRadio, Spreaker, and StepForth’s official website.
Pros
✅Covers both cutting-edge trends and core SEO principles
✅An experienced host with over two decades of industry experience
✅Perfect for SEO newbies
Cons
❗Release dates might be less consistent compared to some weekly podcasts
Verdict
SEO 101 by StepForth is a valuable resource for anyone new to SEO. The podcast’s clear explanations and focus on foundational concepts make it a great SEO starting point.
9. Best SEO podcast (The Unknown Secrets of Internet Marketing by EWR Digital)
Since its beginning, “The Unknown Secrets of Internet Marketing,” has become a global authority, even coining itself as the “Best SEO Podcast.” It’s an exceptional resource for getting expert insights, practical tips, and little-known secrets for building a successful online business.
Hosts and guests
Chris Burres and Matt Bertram, the hosts of the “Best SEO Podcast,” are experienced internet marketing professionals. Matt actively runs a full-service digital marketing and SEO agency in Houston. Chris owns and manages a niche supplement company that has grown significantly thanks to the efforts of EWR Digital and Matt Bertram.
The podcast also features interviews with industry leaders who share their experiences and knowledge. For example, the podcast hosted Enrico Moses, a seasoned expert in growing brands. It also hosted SMM Michel Prive, a seasoned Fractional VP of Sales.
Deep coverage of SEO-related topics
The podcast covers diverse SEO (and SEO-adjacent) topics, including web design, branding, PPC, paid social media, and more.
Frequency and average episode time
The podcast releases new episodes weekly, with each episode lasting between 30 to 50 minutes on average.
Podcast listeners
Best SEO podcast focuses on SEO, but it also caters to entrepreneurs, business owners, and marketing professionals who want to learn and implement effective digital marketing strategies.
Availability on different platforms
The podcast is available on various popular podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, SoundCloud, Pandora, iHeart, Amazon Music, and Facebook.
Pros
✅Expert hosts with extensive experience in SEO and digital marketing
✅Covers topics beyond SEO, including other relevant marketing strategies
✅Get insights from successful, regularly welcomed entrepreneurs and marketing professionals
Cons
❗Less emphasis on recent SEO updates
❗Episodes may be longer than some listeners prefer
Verdict
This podcast is packed with expert advice, insider tips, and game-changing SEO secrets. Its seasoned hosts dive deep into many different topics, delivering actionable insights you won’t find anywhere else. This makes it a must-listen for anyone serious about crushing their online goals. We totally recommend this podcast.
10. The EDGE of the WEB
Erin Sparks hosts The EDGE of the Web, a weekly podcast focusing primarily on SEO and digital marketing strategies. Each episode features tips galore for every area of your digital business, including SEO, social media, and content marketing.
Hosts and guests
This podcast’s regular host, Erin Sparks, owns Site Strategics (a digital marketing agency). He brings extensive experience and expertise in SEO, web design, and digital marketing to each episode.
The EDGE of the WEB also features a diverse range of guest experts from various fields in digital marketing. Some top names include Search Engine Roundtable’s founder Barry Schwartz, Google’s Search Advocate John Mueller, Todd Friesen (ex-Salesforce SEO Director), Julia McCoy (founder of Content Hacker), and Greg Gifford (COO at Search Lab).
Deep coverage of SEO-related topics
Beyond core SEO topics, like on-page and off-page optimization, local SEO, and mobile search, The EDGE of the Web dives into various topics within digital marketing. This includes best practices for social media marketing (SMM), content creation and promotion, email marketing campaigns, and the latest digital marketing trends and news. It also covers the tools and resources needed to succeed online.
The podcast also features a “News from the EDGE” column that informs you about the latest industry updates. It explores topics like AI advancements, new social media features, and cutting-edge advertising tools, catering to every type of listener. This focus on fresh news positions The EDGE of the WEB as a frontrunner for breaking SEO news.
Frequency and average episode time
Episodes are released weekly, ranging from 35 to 45 minutes on average.
Podcast listeners
From beginners who want to build a foundation to SEO pros who want to sharpen their skills, The EDGE of the WEB caters to all digital marketing interests.
Availability on different platforms
Like many popular podcasts, The EDGE of the Web is widely available on major platforms, including its official website, Spotify, Apple Podcasts, Google Podcasts, SoundCloud, PodBean, Deezer, Amazon Music, Stitcher, and more.
Pros
✅Covers a wide range of digital marketing topics, with a strong focus on SEO
✅Focuses on practical tips and strategies that listeners can implement immediately
✅Hosts and guests bring tons of experience and knowledge to the table
✅Widely available on multiple platforms
Cons
❗May not be ideal for individual bloggers or solopreneurs (although still valuable)
Verdict
The EDGE of the Web is a valuable resource for anyone who wants to learn practical marketing strategies and improve their online presence. The podcast’s actionable advice, industry expertise, various digital marketing topics, and weekly industry news compilations make it a great choice for businesses, and pros in marketing and SEO.
11. Adventures in Local Marketing by BrightLocal
Adventures in Local Marketing by BrightLocal focuses on the local SEO and marketing world.
Hosts and guests
Claire Carlile, a recognized leader in the local SEO industry, guides the discussions with her expertise. The podcast also features a stellar lineup of industry experts, including Mike Blumenthal, Dana DiTomaso, David Mihm, Crystal Carter, and Amanda Jordan.
Deep coverage of SEO-related topics
Adventures in Local Marketing explores various aspects of local marketing and local SEO. The podcast covers customer-centricity, Google Business Profile optimization, consumer behavior trends, enterprise SEO strategy, local link building, and content marketing. Regular segments like “Room 404,” where guests share their biggest marketing pains, and “Define and Elevate” add a touch of fun and depth to the conversations.
Frequency and average episode time
New episodes are released monthly. Each episode runs somewhere between 30 and 50 minutes.
Podcast listeners
It is a valuable resource for local marketers worldwide, regardless of experience level.
Availability on different platforms
The podcast is available on most major platforms, including Spotify, Apple Podcasts, the BrightLocal website, YouTube, and more.
Pros
✅Focuses specifically on local marketing and SEO, providing targeted insights
✅Dispels myths, and offers actionable tips and strategies you can implement right away
✅Experienced host and knowledgeable guests offer valuable perspectives
Cons
❗Some listeners may want new content more frequently
❗Perfect for local marketers, but might be too specific for people who prefer broader digital marketing tips
Verdict
Adventures in Local Marketing by BrightLocal is a must-listen for anyone serious about local SEO and digital marketing. With expert-led discussions, actionable advice, and a diverse topic range, this podcast equips you with the knowledge and strategies needed to thrive in your region.
12. Pioneers (The history of SEO) by Shelley Walsh
Pioneers (The history of SEO) is a podcast hosted by Shelley Walsh that explores the fascinating history of search engine optimization. From the early days of the internet to the rise of Google and beyond, Pioneers (The history of SEO) covers it all.
Hosts and guests
Shelley Walsh, the host of Pioneers (The history of SEO), is an experienced digital marketer and founder of ShellShock, a digital marketing agency. She interviews many different guests, including early SEO practitioners, innovators, and thought leaders who have played significant roles in shaping the SEO landscape. Some of these guests include Barry Schwartz, John Mueller, Bruce Clay, and Jill Whalen.
Deep coverage of SEO-related topics
The podcast explores the early days of SEO, the development of search engines, the rise of Google, and various algorithm updates that have impacted the industry over the years. Shelley and her guests discuss the strategies, techniques, and philosophies that have evolved over the years. They also provide invaluable insights and lessons for today’s digital marketers.
Frequency and average episode time
The podcast releases new episodes from time to time. Each episode lasts between 60 to 90 minutes on average.
Podcast listeners
Pioneers (The history of SEO) targets digital marketers, SEO professionals, and anyone curious about SEO history. It delves into the industry’s roots, offering valuable lessons from the experiences of early pioneers.
Availability on different platforms
The podcast is available on YouTube.
Pros
✅Unique focus on SEO’s history and evolution
✅Interviews with industry pioneers provide valuable insights and perspectives
✅Covers a wide range of topics related to SEO history
Cons
❗Its niche focus on SEO history may not appeal to broader audiences
❗Irregular release schedule may be a drawback for some listeners
❗Available on YouTube only
Verdict
If you want to learn more about the SEO industry’s roots and evolution, Pioneers (The history of SEO) is your time machine. The podcast’s deep dives with the SEO history makers offer valuable insights and perspectives that can inform and inspire today’s digital marketers. SEO history lovers are sure to adore this podcast.
13. The Recipe For SEO Success Show
The Recipe For SEO Success Show is dedicated to everything SEO. It covers a wide range of topics related to SEO, from the basics to advanced techniques. It also features interviews with industry experts and shares their success stories.
Hosts and guests
Kate Toon, a seasoned SEO professional, leads the show with her expertise. Each episode brings on new guests and big industry names, including Rand Fishkin, Barry Schwartz, Alan Silvestri, and Nik Ranger.
Deep coverage of SEO-related topics
The show tackles a wide range of SEO topics, including technical SEO foundation, link building strategies, local SEO tactics, and Google updates. It also discusses the constantly evolving world of e-commerce SEO.
Frequency and average episode time
The podcast releases new episodes twice per month. Each episode lasts between 20 to 40 minutes on average.
Podcast listeners
The podcast stands out for its ability to offer a mix of formats:
- “Newbie” interviews offer foundational knowledge; for beginners
- “Techie” talks provide deep dives into complex topics; for advanced users
- “Reality SEO” showcases how pros use SEO in real-world business
- “Toon tips” are quick, actionable SEO advice in 10-minute solo segments
- “Learn” is a deep dive of solo episodes that explores specific SEO subjects
This categorization is their way of catering to everyone, no matter their experience level or specific SEO interests.
Availability on different platforms
The podcast can be accessed via Recipe For SEO Success’s official website, as well as Apple Podcasts, SoundCloud, Spotify, and Stitcher.
Pros
✅Expert-driven content
✅Covers a wide range of SEO topics, from basics to advanced techniques
✅Provides practical tips and actionable advice
✅Its categorization of episodes ensures that there is something for every listener
Cons
❗Beginners might find some topics more challenging
❗You might have to wait a bit for new episodes
Verdict
If you’re looking to master the art of SEO, The Recipe For SEO Success Show serves it up in both bite-sized and deep-dish formats. It has different categories based on SEO knowledge level, including chats with industry experts, deep dives into real-world case studies, and quick tips. It’s a unique and valuable resource worth tuning into.
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14. Search with Candour
Search with Candour is a weekly podcast from British digital marketing agency Candour. With a global audience spanning over 150 countries, Search with Candour has become a popular podcast for SEO professionals and enthusiasts.
Hosts and guests
Jack Chambers-Ward is Search with Candour’s main host. Mark Williams-Cook joins in once a month for special episodes to recap the latest news and developments in the SEO industry. The podcast also features a diverse lineup of guests, including Seb Atkinson, Petra Kis-Herczegh, and Adam Di Frisco.
Deep coverage of SEO-related topics
The podcast covers several different SEO and digital marketing topics. This includes technical SEO discussions like the introduction of INP vs FID, well-being topics like emotional intelligence, and wider industry conversations like comparing Google to Baidu. As you can see, the podcast offers a comprehensive look into the world of SEO and its related fields.
Frequency and average episode time
New episodes drop every week. Each one clocks in at around 1 hour.
Podcast listeners
The podcast caters to listeners with varying levels of expertise. The majority of the audience is between 23 and 44 years old. This means the show resonates with virtually anyone launching their career or expanding their professional journey.
Availability on different platforms
Watch the podcast on Apple Podcasts, Overcast, Pocket Casts, Podchaser, Spotify, YouTube, and Pandora.
Pros
✅Weekly episodes ensure you stay up-to-date on the latest SEO trends
✅Wide range of topics
✅Diverse guest list provides a variety of perspectives
✅Global audience spanning over 150 countries
Cons
❗The hour-long episode format may be too lengthy for some listeners
Verdict
Search With Candour is a must-listen (or watch) for anyone in SEO. Their in-depth discussions, wealth of information, global perspective, and diverse guest list make it a valuable resource for anyone serious about learning from the front lines of the SEO industry. It is completely worth your while.
15. Rankable by iPullRank
Rankable by iPullRank is a weekly SEO podcast, featuring insightful conversations with industry experts and thought leaders. Each episode cuts through the confusion with insightful chats led by industry experts. Rankable tackles every hot topic you can think of, including AI and mastering search intent.
Hosts and guests
Garrett Sussman, the host of Rankable, is a digital marketing expert and Demand Generation Manager at leading SEO agency iPullRank. Some notable guests include Rand Fishkin, Aleyda Solis, Lily Ray, Mike King, Barry Schwartz, Areej AbuAli, Patrick Stox, Cyrus Shepard, Cindy Krum, Crystal Carter, and Brian Dean.
Deep coverage of SEO-related topics
Rankable tackles the industry’s hottest topics, from the rise of Generative AI to mastering search intent and topical authority. It also explores technical SEO aspects like internal linking and information gain, covering something for everyone.
Frequency and average episode time
Rankable releases new episodes weekly. Each episode lasts between 30 to 45 minutes on average.
Podcast listeners
Its target audience includes SEOs and digital marketers looking to sharpen their skills. Beginners and advanced practitioners alike can benefit from this must-hear (and watch) podcast.
Availability on different platforms
Rankable is available on all the major platforms, including Apple Podcasts, Google Podcasts, Spotify, YouTube, and the official iPullRank website.
Pros
✅Weekly episodes keep you on top of the latest trends
✅Wide topic range caters to different SEO skill levels
✅Esteemed guests offer unique perspectives and insights
✅Bite-sized format is perfect for busy schedules
Cons
❗The focus on SEO professionals and marketers may not be suitable for those in other digital marketing disciplines
Verdict
With a knowledgeable host, diverse guest lineup, and deep coverage of SEO topics, Rankable offers valuable insights and advice, informing your SEO strategy and keeping you abreast of the latest trends. Its episodes are quick and to the point, perfect for busy SEOs and marketers on the go. Another total recommendation.
16. The SEO mindset
The SEO Mindset podcast goes beyond technical SEO and helps SEO professionals expand their careers.
Hosts and guests
Sarah McDowell and Tazmin Suleman, both experienced in mindset coaching and SEO, host the show. They occasionally invite other experts, such as Jordan Koene, Rejoice Ojiaku, Willow Mack, Dana DiTomaso to share their insights on various topics related to career growth and personal development.
Deep coverage of SEO-related topics
While the podcast is not focused on technical SEO, it explores highly relevant topics for SEO professionals, such as building confidence, optimizing your SEO career, and stepping outside your comfort zone. The insights you’ll gain from this weekly dose of inspiration are applicable across different industries and roles.
Frequency and average episode time
SEO Mindset releases new episodes weekly, with an average episode time of 40 minutes.
Podcast listeners
The podcast caters to SEO professionals interested in personal and professional development.
Availability on different platforms
SEO Mindset is available on a wide range of platforms, including Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Pocket Casts, Everand, Captivate, and Podbean App.
Pros
✅Unique focus on mindset and career development for SEO professionals
✅Insights that can be applied across various roles and industries
✅Available on multiple popular podcast platforms
Cons:
❗May not focus on technical SEO topics
❗40-minute episodes may be too lengthy for some listeners
Verdict
The SEO Mindset is one of the most popular SEO podcasts because it offers a transformative listening experience. This podcast packs weekly insights to level up your skills and mindset. Forget about technical jargon. The SEO Mindset is a place to find inspiration and guidance for reaching your SEO goals. It’s time to grow, both personally and professionally. This makes it a must-listen for SEO pros and anyone seeking inspiration!
Which podcast caught your attention?
With so many amazing SEO podcasts, it’s easy to get overwhelmed. But there is no need to stress out about finding the “perfect” podcast. Instead, think about what matters most to you. Maybe it’s the hosts’ experience, the topics they cover, or the episode structure.
Here’s to finding a podcast that speaks directly to you!
منبع: https://seranking.com/blog/best-seo-podcasts/