SEO (search engine optimization) is the process of making your site more easily accessible and understandable for both search engines and users. So your content can appear on the first page of search engines like Google. It’s a great solution for startups who are on a tight budget. And want…
Are you unsure about potential SEO returns for your business? Or maybe you need help justifying your SEO budget to stakeholders. Either way, it’s important to understand SEO return on investment (ROI). Below, we’ll show you how to measure the ROI of SEO. Step by step. But first, let’s cover…
What Is a Google Ads Account? Before we dive into the Google Ads account, let’s quickly talk about Google Ads. Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to promote their products and services across the Google Network. The Google Network consists of two groups: Search Network:…