What Is User-Generated Content (UGC)? User-generated content (UGC) is any form of promotional content created and shared by unsolicited contributors or users of a brand rather than the brand itself. Common types of UGC include customer reviews, social media posts, photos, videos, and blog posts relating to the brand or…

What Is Marketing?  Marketing is the activities brands engage in to: Attract new buyers Retain existing customers Encourage repeat purchases Marketing can be as simple as an ad in a newspaper.  Or, it can be as complex as a multi-touch content strategy delivered across several online channels. As long as…

Staying informed of the latest advertising industry trends is key to achieving your goals as a digital marketer. It eliminates guesswork, helping you adapt your marketing strategy. So you can align with shifting consumer and competitor behaviors, emerging platforms, and changing preferences. With that in mind, we’ve created a compendium…

Over the years, marketers have attempted all sorts of SEO techniques to rank at the top of search results.  Some are ethical, while others are not.  These days, rewarding websites that use ethical SEO has become a priority for search engines.  Read on to learn what ethical SEO entails and…

Google Analytics 4 (GA4) was built with ecommerce in mind.  Using website analytics data, you can better understand user behavior—and make more strategic decisions to increase sales. GA4 ecommerce analytics can help answer questions like: Which products do users view most?  Which pages drive the most conversions? What percentage of…

What Is Product Marketing? Product marketing is the process of promoting your product and communicating its value to customers. To make sure the right audience understands what your product does, why it’s significant, and how it can benefit them. The “product” definition in marketing refers to an item or service…

Creating content is easy. Anyone can type up a quick blog article or social media post about a product they’re selling. The hard part comes with getting the reader to take adesiredaction (such as buying a product or joining your email list), which is also known as a conversion event. …

AI rewriting tools can be used to quickly create alternative versions of existing text while still preserving the original meaning. These tools make it easier to repurpose your content and save time.  For example, you could turn your blog posts into slides, infographics, social media posts, or even online courses.…

In a digital landscape dominated by Google, the choice between SEO and Google Ads can significantly impact your online success. In this article, you’ll learn about the benefits of SEO vs. Google Ads and the ideal scenarios for each. To help you discover the best approach for your business or…