Editor’s note: On March 21, 2024, Google announced “conversions” would be renamed as “key events.” GA4 will continue to use the term “conversions” in only one specific context: reports that measure your Google Ads campaign performance. The rollout is gradual, so you may still see the term “conversion” in your…
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Why Are Google Analytics SEO Reports Important? Google Analytics (GA4) is a comprehensive web analytics tool that helps you monitor website performance, content engagement, and traffic trends. The tool collects user engagement data and then makes the data available for analysis in over 20 reports. While not a purpose-built platform…
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Visitors arrive on your website from many places. Some come from organic search. Some from paid search. Some from social media. And some typed your URL directly into their browser. These are all traffic sources. You can use them to understand your audience and improve your marketing performance. What Are…
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What Is Web Analytics? Web analytics is the process of working with website data to improve the user experience (UX) and site performance. And includes creating goals, collecting and analyzing data, and making decisions based on your analysis. Digital analysts, ecommerce specialists, UX designers, product managers, and content managers all…
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What Is an Event in Google Analytics 4? Google Analytics 4 (GA4) events are user interactions or system occurrences on a website or app. Events are the foundation of all GA4 tracking. Any time a web interaction takes place—whether it’s a page view, click, scroll, or purchase—GA4 records that data…