What Is a Pillar Page? A pillar page is a webpage that offers an extensive overview of a broad topic. It’s called a “pillar” page because it provides foundational knowledge of the topic. Which other pages called “cluster pages” will expand upon while covering relevant subtopics. The pillar page also…
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What Is Branded Search? A branded search is a search engine query that contains the name of your brand or product. This use of branded keywords results in branded traffic. In other words, website traffic from users looking for information on specific brands. What Are Branded Keywords? Branded keywords are…