Your brand voice shapes how your audience feels about your business.  If it’s playful and fun, they’ll see your brand as joyful and entertaining. If it’s bold and daring, they’ll think of your brand as innovative and adventurous. As a marketer and writer, I’ve helped many brands to develop a…

Need inspiration for your 2025 marketing plan? We’ve selected 17 marketing campaigns that have connected with their audiences and delivered amazing results.  They cover a whole range of industries, channels, and formats. Let’s take a look at what made each of them work so well. 1. “London Bus Tour” by…

You need to evaluate the right social media metrics (data points that reveal performance insights) to understand how well your efforts are paying off. But it can be challenging to identify the exact metrics you should track. To make it easier, we’ve compiled a list of 19 social media metrics…

Ecommerce website development doesn’t have to be difficult.  Our guide breaks everything down into a clear, seven-part process. With practical tips throughout to help you get your website up and running. But first, let’s explore the main options you have for developing your own ecommerce website. 2 Popular Options for…