What Is Lower-Funnel Marketing? Lower-funnel marketing aims to persuade people who are near the end of the buyer’s journey to take the final step to buy from you. The funnel refers to a visual representation of the buyer’s journey that can be broken down into three main parts: Top of…
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PR and content marketing both aim to strengthen a brand’s visibility and reputation to support business growth. But in different ways. They’re two distinct marketing disciplines with unique tactics and metrics. In this article, we’ll cover exactly what PR and content marketing are, the activities they include, and how to…