Google Ads (previously known as Google Adwords) is an online advertising platform where you pay to advertise your content (e.g., service offerings, products, and videos) to users within the Google Ads Network. Google Ads can be highly profitable—or they can drain your wallet. Understanding Google Ads costs can help you…

What Is Automated Content and Why Does It Matter? Content automation is using software to perform tasks like content creation, distribution, and management more efficiently and accurately. Which allows teams to focus on tasks that impact their business’s bottom line more. But content automation isn’t designed to replace writers and…