What Are Key Performance Indicators? Key performance indicators (KPIs) are specific metrics companies choose to quantify their performance and measure progress toward their unique goals. Which means goals play a huge role in choosing key performance indicators. That also means every company’s KPIs will be slightly different. And they can…

What Is Digital Marketing? Digital marketing, or online marketing, is the practice of promoting products and services using digital channels.  In contrast to traditional marketing—think billboards and print media—digital marketing mostly happens online. Using internet-connected technologies and online marketing tactics. A digital marketing strategy is the backbone of many modern…

What Is Mobile Marketing? Mobile marketing is any marketing activity that businesses use to promote themselves via mobile devices like smartphones and tablets. It’s become a key part of how brands attract and engage with audiences. Likely because of how prevalent mobile devices are among audiences of all types.  And…

The beauty of influencer marketing is using other people’s sphere of influence to grow your business.  25% of marketers use influencer marketing to promote products and services. That makes it more popular than virtual events, webinars, and social commerce. And the market is still growing—its value is estimated to hit…

YouTube can help you reach a global audience. But producing great content may not be enough to catch your target audience’s attention. Or increase views, traffic, and conversions. You’ll need a strategic marketing plan for that. And the right tools.  In this guide, we’ll show you how to promote your…

What Is Direct Traffic in Google Analytics?  Direct traffic in Google Analytics 4 (GA4) refers to website visits where the traffic source is unknown or not properly tracked. It occurs when a user arrives at your site without clicking a link from another site.  For example, typing your URL directly…

Whether you’re writing a blog post or white paper, it’s important to end it in a way that leaves a lasting impression on the reader.  A strong conclusion can get your prospects to move forward in their buying journey. Simply put, it gives them the push they need to join…

Do you really know how your customers feel about your brand? And how can you use that insight to improve your marketing campaigns? The answer: sentiment analysis marketing. In this guide, we’ll explain how to use sentiment analysis in marketing. And how it can benefit your business. Sentiment Analysis Definition…

What Is Business Marketing?  Business marketing involves promotional activities designed to engage, attract, and retain customers. Not every business marketing tactic is hyper focused on sales. You use different approaches to guide people through the marketing funnel—from awareness to purchase. And then, address how to keep customers buying. How? By…

If you own a business, you know your target market heavily influences your product and marketing decisions.  If you don’t reach the right market, you risk not making a good return on investment (ROI) and missing other business goals. In this blog post, we’ll delve into the meaning of target…