Whether you’re writing a blog post or white paper, it’s important to end it in a way that leaves a lasting impression on the reader. A strong conclusion can get your prospects to move forward in their buying journey. Simply put, it gives them the push they need to join…
Do you really know how your customers feel about your brand? And how can you use that insight to improve your marketing campaigns? The answer: sentiment analysis marketing. In this guide, we’ll explain how to use sentiment analysis in marketing. And how it can benefit your business. Sentiment Analysis Definition…
What Is Business Marketing? Business marketing involves promotional activities designed to engage, attract, and retain customers. Not every business marketing tactic is hyper focused on sales. You use different approaches to guide people through the marketing funnel—from awareness to purchase. And then, address how to keep customers buying. How? By…
If you own a business, you know your target market heavily influences your product and marketing decisions. If you don’t reach the right market, you risk not making a good return on investment (ROI) and missing other business goals. In this blog post, we’ll delve into the meaning of target…
What Is Semantic Search? Semantic search refers to the process of how search engines understand and match keywords to a searcher’s intent in organic search results. Before semantic search, search engines like Google operated like matchmakers—aligning specific words in your query with those exact words on webpages. The results were…
What Is Review Schema Markup? Review schema is a type of structured data markup that provides search engines like Google with details about reviews and ratings for products, recipes, movies, and more. Search engines may use this markup to display user reviews and ratings within search results. For example, the…
What Is Retail SEO? Retail SEO makes your site and products discoverable in search results. It involves optimizing a website’s content, pages, and code through keyword research, link building, and other activities. Say you have an online store selling children’s clothing. With retail SEO, you’d optimize your site by writing…
B2B marketing tools can give you the data and features to reach more people than your business size would usually allow. In this article, we’ve gathered the best software to use for research, content creation, automation, collaboration, and other crucial actions for your marketing campaigns. Here are 17 tools to…
What Is a Case Study & Why Is It Valuable? In the business world, a case study is written or video content that tells the story of a successful customer transaction, relationship, or both. Case studies combine storytelling and data to offer social proof that your product is a viable…
What Is AI Marketing Software? AI marketing software is a digital tool that uses artificial intelligence to carry out various marketing tasks, like finding more keywords for a blog post or generating ad images. It can analyze large amounts of data much faster than a human. Meaning it can streamline…